Skate like a girl.

Our collaboration with Skate Like a Girl, Urban Outfitters, and the PDL brand was the perfect blend of values, community, and design. The PDL brand is all about amplifying voices and empowering underrepresented groups, so partnering with Skate Like a Girl—a community focused on inclusivity in the skateboarding world—felt like a natural fit.

This wasn’t just a product launch; it was a movement rooted in the shared belief that skate culture should be accessible, diverse, and supportive.

We worked hand-in-hand with the Skate Like a Girl community to co-create a limited-edition capsule collection that blends the boldness of menswear with the tailored fit and function that female and non-binary skateboarders need. From durable jackets to flexible pants, every piece was designed to move with skaters, combining style with performance.

But we didn’t stop at the product. Our community activation brought this collection to life in a way that deeply connected with the consumer and community. From the community skate event to the brick-and-morter shopping experience at Urban Outfitters, we ensured that this wasn’t just a collection—it was a celebration of the people who live and breathe skate culture every day.

Client
Urban Outfitters/Skate Like a Girl/PDL

Services Provided

Strategic Partnerships

Creative Campaign Production and execution

Brand Strategy

Community activation execution