glad you are here.
The front-of-house gets all the glory. But we know that the back-of-house is the driving force. Pulling back the curtain reveals the authenticity of decision making and the motivation and values that shape every creative idea. Understanding these roots makes everything-from partnerships to strategies more real, aligned and impactful.
We work with visionary leaders looking to build thoughtful brand partnerships, creative collaborations, and strategic initiatives across industries like sports, music, fashion, retail, and education.
Through creative storytelling and strategy, we help brands and talent connect with their audiences in authentic ways that truly resonate.
"Back of House" reflects our core belief: the best strategies often begin in places most don’t take the time to notice. We spot what others might overlook — the subtle details, the uniqueness of humans, and the intentions driving real ideas.
Ashlie Grilz
Ashlie is an independent creative strategist with over 15 years of experience in brand strategy, specializing in crafting innovative campaigns and building strategic partnerships across industries such as women’s sports, entertainment, apparel, music, retail, and higher education. Known for her unique blend of emotional intelligence and strategic thinking, Ashlie excels in balancing artistry and practicality, deeply understanding the purpose and value of creativity while applying it effectively in real-world contexts to produce impactful, successful outcomes.
With a natural ability and desire to connect people and ideas, Ashlie's approach ensures that collaborators can authentically engage with their audiences, fostering long-term, sustainable brand growth. She thrives in collaborative environments, valuing diverse perspectives and skill sets, and brings a proven history of executing initiatives that not only envision success but also make it tangible.
Empathetic, culturally aware, and a skilled storyteller, Ashlie is committed to producing ideas that resonate deeply and connect meaningfully with both people and brands.
Founder & Creative Strategist
