We’re redefining what capsule collections can be—infusing them with real purpose and cultural impact. In collaboration with music icons and LGBTQ+ activists Tegan & Sara, Urban Outfitters, and the PDL brand, we launched a gender-inclusive collection that did more than just push style boundaries—it challenged outdated gender norms and championed equity in a tangible way. This wasn’t about putting a celebrity on a T-shirt; it was about using fashion as a platform for progress.

The collection directly supported the Tegan and Sara Foundation’s mission to improve the lives of LGBTQ+ women and girls, aligning the launch with values that deeply matter to Gen Z audiences. It gave Urban Outfitters a powerful, authentic entry point into the cultural conversation—resonating with socially conscious consumers and reinforcing the brand’s commitment to inclusivity. Available online and in 15 stores across the US and Canada, the drop sparked buzz and real impact—select pieces sold out within a single day.

For Tegan & Sara, the partnership offered more than visibility—it amplified their advocacy beyond music, bringing their message into physical spaces where young people shop, gather, and express identity. This was a collaboration built on shared values, and it showed how brands and artists can come together to create something more meaningful than merch: a movement.