The nation’s first women’s sports bar, The Sports Bra has become a powerful movement, elevating women’s sports to a whole new level. To match that energy, we designed a premium sports bra that reflects the bold, empowering vibe of the brand.

We also took the lead on the creative direction for the photo shoot and campaign, bringing a playful edge to the concept. The sports bra team spent the day in the bar, doing what they do best—only this time, in bras, celebrating authenticity, strength and confidence.