The futures collection
The Futures Collection is a story of authenticity, vision, and purpose—values that align seamlessly with the Back of House framework.
This groundbreaking collaboration between the Orlando Pride and goalkeeper Erin McLeod represents the first of its kind in the NWSL, setting a new standard for how sports teams and athletes can come together to create products that are not only stylish but deeply meaningful.
The Futures Collection addresses a gap in the market—merchandise that is both purposeful and thoughtfully designed. Far too often, fan gear lacks a true connection to the values and identity of the people behind it. This collection is different. By blending Erin’s passion for social justice, equality, and her local ties to Central Florida with sustainable fashion practices, the collection speaks to the values of both the Pride and Erin, creating an offering that is as much about purpose as it is about style.
Client
Orlando Pride/NWSL
Services Provided
Strategic partnerships
Project management of design and manufacturing
Product creative strategy