THE GYM IS YOURS.

We teamed up with NOBULL to bring their powerful brand voice and "The gym is yours" mentality to life through an innovative digital campaign.

For NOBULL, this isn’t just a slogan—it’s a mindset and a way of life. It’s about owning your space and your journey, wherever and however you choose to show up.

This campaign highlights FLOAT, a grassroots program focused on healing through movement and empowering Black and marginalized women. Founded by Jessica Brown, FLOAT creates safe spaces, provides access to water, and encourages freedom in flow.

The creative process began at dawn, with 38-degree water and an equally cold air temp, capturing the intense physical experience and emotional transformations it sparked.

We’re proud to be part of work that goes beyond selling a product—it’s about shaping the human experience and elevating conversations that truly resonate with people.